Philips tells you how to manage the market
2017-07-08 15:35:03
It is reported that this year's light Asia Exhibition unusually lively, many tourists feel that the lighting industry has ushered in a spring. Anyway, the industry was left out for some time.
Philips lighting industry giants, just endorsement of the brand has made people feel out of reach. Exhibitors during the exhibition interviewed Philips Lighting China OEM channel general manager Mr. Yang Rong. He published some of his own unique insights. He felt that the lighting industry was still very competitive, two of which included continued growth in exports and higher technology.
Because the composition of finished products from raw material costs, labor costs, logistics costs, in general, China still has advantages. Technology to enhance the product so that the better and better, on the other hand, the Chinese market, especially in the South and East China region has a very strong supporting capacity.
Philips built a multinational company in China, he said the LED field is the direction of sustainable development, but Philips will not be marking, so they will use sales of 5% into the field of research and development.
Based on a strong R & D strength and brand influence, whether manufacturers or consumers to buy Philips lighting products are worth the money. You can find in the light Asia Exhibition, even if the domestic advanced street lighting program, in fact, has been in line with Philips' intelligent lighting program inseparable. In the indoor lighting, Philips early with the idea of intelligent business cooperation.
As we all know, Philips saw the direction of the development of intelligent Internet lighting. As an integral part of the overall business strategy, Philips Lighting OEM channels or to buy LED lamps based. In the maintenance of income and R & D expenditure, how to better serve the market to become Mr. Yang Rong thought.
He said that the Philips OEM channel system program is now available on the market to buy Philips LED lighting users, how to better develop the smart lighting program for the user. Whether it is Philips lighting channel distributors, customers, internal staff structure, team resource ratio, marketing will follow the OEM channel system, serving the OEM channel system, Philips Lighting in the overall focus of the strategy to do a proper adjustment.
